Two Rival Giants Team Up to Boost Sales Amid Sluggish Demand
In a rare collaboration between industry rivals, Oreo (Mondel International) and Reese's(The Hershey Company) are joining forces to launch two new sweet treats answering years of consumer requests and social media buzz.
WhatsDropping:
Reeses Oreo Cup: Swaps traditional Reeseschocolate with Oreos milk chocolate and white creme, filled with peanut butter and Oreo cookie crumbs.
Permanent addition to Reeses lineup. Hits shelves in September; presale begins August 18.
Oreo Reeses Cookies: A revival of the 2014 fan-favorite cookie, now with Oreo cookie crumbs mixed into Reeses peanut butter filling.… Limited release in September, with a full comeback in January 2026. Presale also starts August 18.
Why It Matters:
Both Mondel and Hershey are navigating declining demand for indulgent foods and increased economic pressure:
Mondel reported a 3.5% dip in North American sales in Q2.
Hershey is raising prices due to soaring cocoa costs and is set to report earnings soon.
The Bigger Picture:
With GLP-1 drugs like Ozempic curbing snack cravings and inflation pinching wallets, food brands are chasing attention through limited-edition mashups and nostalgia marketing.
This alliance is designed to spark impulse buys and reignite excitement in a tough grocery climate.
The double punch of two popular products will grab consumer attention.Neil Saunders, GlobalData
Stay tuned sweet innovation may be the next survival strategy in the snack aisle.
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